It's No Longer About the Ink!
Digital Advertising Campaigns Have Two Critical Components
1) Search Engine Optimization
Every social media platform has its own niche. The six-hundred-pound gorilla in the room is Google but if you are publishing books, Amazon is the better vehicle. Depending on the nature of your business, Facebook Ads can run a close second to Google Ads. Youtube, Twitter, or any other platform can be a powerful ally when leveraged properly.
All social media platforms are also search engines and SEO, or Search Engine Optimization is the main goal of every digital advertising campaign. It's not rocket science, but it is a technical subject that involves a number of moving pieces.
2) Websites That Tell a Story
Optimizing ad clicks gets you only halfway to your customer. Building a website that tells a story is the second half of that journey. Stories elicit responses, so telling your site visitor what they neeed to know to take the next step toward buying your product or service is your goal.
An example of the attention to detail that goes into the stories we build...
Imagine standing in inches of water in your kitchen at three o'clock in the morning. You've called a plumber to fix the problem, but you need to find someone to clean up the water before your home sustains more damage.
You start scrolling through your phone looking for a water damage recovery company and this image catches your attention...
We specifically designed the logo and animation to get a person in an emergency to pause and pay attention. It's the first thing you see when you click on Chrome Water Damage.
Once there, everything is laid out to help them quickly decide that master water damage specialist, Shawn Taylor, and his crew are the ones to help with their emergency and that they should call NOW!
If you happen to think, there's more to this site than the story really needs, you are right. The additional pages improve organic results, one of four ways you can show up on the first page of a Google search.
Here is another customer's story told through their website...
Lesdon & Associates has the sort of deep expertise needed to be really helpful when you want to buy or sell a business. Their website's story is all about a skilled and savvy brokerage team that cares.
For that matter, The Creative Now was built to showcase creativity in action. Each page has a different story to tell.