It's No Longer About the Ink!

Digital Advertising Campaigns

Have Two Critical Components

1) Search Engine Optimization

Every social media platform has its own niche. The six-hundred-pound gorilla in the room is Google but if you are publishing books, Amazon is the better vehicle. Depending on the nature of your business, Facebook Ads can run a close second to Google Ads. Youtube, Twitter, or any other platform can be a powerful ally when leveraged properly.

All social media platforms are also search engines and SEO, or Search Engine Optimization is the main goal of every digital advertising campaign. It's not rocket science, but it is a technical subject that involves a number of moving pieces.

2) A Website That Tells a Story

Optimizing ad clicks gets you only halfway to your customer. Building a website that tells a story is the second half of that journey. Stories elicit responses, so telling your site visitor what they neeed to know to take the next step toward buying your product or service is your goal.

Here is an example of the care and attention to detail that goes into the website stories we build...

Imagine standing in an inch or two of water in your front room, at three o'clock in the morning. You've called a plumber to fix the problem, but you need to find someone to clean up the water before your home sustains any more damage.

 

You start scrolling through your phone looking for a water damage recovery company and this image catches your attention...

We specifically designed the logo and animation to get a person under pressure to pause and pay attention to the website, so it's the first thing you see when you click on Chrome Water Damage. Once there, everything is laid out to help you quickly become certain that Master Water Damage Specialist, Shawn Taylor, and his crew are the ones to help with your emergency and it's time to give them a call.

If you happen to think, there's more to this site than the story really needs, you are right. The additional pages are there to improve organic search engine results, one of the three ways you can show up on the first page of a Google search. 

Here are examples of other stories we have told for our customers...

Lesdon & Associates has the sort of deep expertise needed to be really helpful when you want to buy or sell a business. Their website's story is all about a skilled and savvy brokerage team that cares.

GoDaddy's website building tools are more basic, but I believe we still managed to rework their existing websites to tell good stories... 

When someone is looking for that kind of puppy, Redjacket Vizlas Breeders website should entice them to call Master breeder, Katherine Plato. 

When drone flights are needed for advertising purposes, Elemental Captures website displays that company's wide range of capabilities.

For that matter, The Creative Now was built to showcase creativity in action. Each page has a different story to tell.

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