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It's Not About the Ink!

Digital Advertising Campaigns

Have Two Critical Components

1) Search Engine Optimization

Every social media platform has its own niche. The six-hundred-pound gorilla in the room is Google but if you are publishing books, Amazon is the better vehicle. Depending on the nature of your business, Facebook Ads can run a close second to Google Ads. Youtube, Twitter, and any other platform can be a powerful ally when leveraged properly.

All social media platforms are also search engines and SEO, Search Engine Optimization, is the main goal of every digital advertising campaign.

2) A Website That Tells a Story

 

Optimizing ad clicks gets you halfway to your next customer. Building a website that tells a story is the second half of that journey. Stories elicit responses, so telling the story your site visitor needs to hear is your goal. Here are examples of websites we've built that tell particular stories.

Chrome Water Damage Experts is all about getting people to take action in an emergency. Imagine someone in their home, standing in a pool of water from a broken pipe at three o'clock in the morning, frantically searching on their cell phone for someone who can help. Would you call this company in that situation?

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Lesdon & Associates helps people who are buying or selling a business to understand the kind of expert service they can get from a skilled and savvy brokerage team.

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